The Twitter Self-Promotion No-No’s
Posted on Sep 14, 2010 in Articles
Yes, Twitter is revolutionary, and yes, it is a fantastic way to get a new client or visitor base.
But one thing that many people do not understand is that it doesn’t mean you should waste opportunities to get more readers or possible clients.
Think you’re using Twitter well for self-promotion? You may just want to reconsider that.
The “Spam – Delete” Reaction
Less than a month ago, I started a twitter account, and already, I’ve been exposed to a disproportionately large amount of awful attempts at self-marketing.
Here are the three most obvious ways to get yourself deleted and oftentimes un-followed on Twitter.
- Tweeting only your own content
Yes it can be helpful to retweet your own posts, but don’t exclusively do so. People follow you so that they can find interesting things, not just see constant updates of only your content. If they aren’t reading it, that’s not going to make them do so.
- Tweeting a link to your site
This should be common sense. This should never ever show up on anyone’s homepage, because tweeting your web site is utterly useless and works negatively. Yet again, people don’t want to see useless posts, so they’ll simply delete you.
- Direct Messages with self-promotion
Now, this is one that I was rather surprised about, because among my small collection of Twitter connections, almost one out of every 5 asked me to visit their site, and possibly add comments or subscribe.
Of course, that’s not the problem. The problem comes when they neither follow me or do anything except just self-promote.
We’ve got to admit it, we all want to improve our own self-image and feel good about ourselves, so if they had followed me, naturally I’d be more inclined to see their site, and who’s interested in me.
Instead, I just no longer follow those types of users or blogs because it’s all about them.
It’s actually relatively simple to avoid these. Think about and retweet things that would be interesting to you, not that are solely about you. If sending direct messages to promote yourself, do so tastefully so that the recipient will have a reason to visit your site, not just to delete your post and roll their eyes.
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