Why Scaring People Makes for Successful Marketing

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“Excuse me sir, I just noticed your child is riding the “Fairy-Princess-32″ model bicycle. Aren’t you at all concerned about your child’s safety?”

Of course, you have no idea what this random fellow is talking about, and let him continue. “Those were recalled in 2008, you know. Some nasty gear problem or whatnot. I could be wrong, so don’t take my word for it, but I’m pretty sure they talked about those on the news a while back, remember? I was down at the local bike shop earlier and they had some sales though…”

Faster than you can stop yourself, you’re already dashing to your nearest bike store to pick up a new bike for your precious little girl, because you can’t have her playing about in an unsafe environment. Little did you knowthat “kind bystander” really worked for that same local bike shop.